Kidz Bite Back
Kidz Bite Back Evaluation
Technical Assistance
180 Consulting
Parents Step Up
Familias en Marcha
PSU / Familias en Marcha Evaluation
Big Fat Industries
Couch Potato Companies
Kidz Creed
Big Fat Math
Big Fat Scoop
Big Fat Clock
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Parents Step Up / Familias en Marcha Evaluation
The advertising campaign was evaluated for changes in opinions and attitudes. From the evaluation executive summary:
“The campaign is increasing by 67% female heads of households perceived level of responsibility for their children being overweight or obese.”
“The research bears out that the campaign has raised the level of conscientiousness in all four target groups (white-non-Hispanics, African Americans, English-speaking Hispanics and Spanish-speaking Hispanics). Research confirms that the controversial Parents Step Up / Familias en Marcha campaign has led to an increase in parental responsibility regarding childhood obesity."
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