Kidz Bite Back
Kidz Bite Back Evaluation
Technical Assistance
180 Consulting
Parents Step Up
Familias en Marcha
PSU / Familias en Marcha Evaluation



Big Fat Industries
Couch Potato Companies



Kidz Creed
Big Fat Math
Big Fat Scoop
Big Fat Clock

Kidz Bite Back is being formally, independently evaluated by University of South Florida, College of Public Health as part of a three-year scientific study, available Summer, 2010. Year-two preliminary results include success in:

• Using counter-marketing/advertising with students aged 9-12



• Developing a kid-created, kid-led, kid-spread grassroots movement among 4,000+ 4th and 5th graders



• Parents reported:
• Their families eating less fast food, soft drinks and junk food
• Their families watching less TV and playing less video games
• Thinking more negatively regarding how much fast food, soft drink and junk food companies care about the health of kids



• Students reported eating less fast food and playing less video games

Visit: www.kidzbiteback.com