Kidz Bite Back
Kidz Bite Back Evaluation
Technical Assistance
180 Consulting
Parents Step Up
Familias en Marcha
PSU / Familias en Marcha Evaluation



Big Fat Industries
Couch Potato Companies



Kidz Creed
Big Fat Math
Big Fat Scoop
Big Fat Clock

Big Fat Industries are fast food, soft drink and junk food industries that target kids with billions in advertising, marketing and free toys to get them to eat and drink their stuff all the time.

Kidz eat and drink their stuff, but only in moderation – the only healthy way to do it.

Big Fat Industries is the first counter-marketing campaign of its kind for kids ages 9-12. The Kidz Bite Back preliminary evaluation results indicate kids understand the counter-marketing message and can effectively communicate it to their friends and families.